Explore the latest from Challenger
How to Sell to Buyers Who Have Already Done Their Research
The current crop of B2B buyers is something we’ve never seen before: an AI-empowered,…
Is Challenger Selling Too Aggressive for Relationship-Driven Buyers?
Whether you’re considering a Challenger rollout for the first time or hoping to bring it to your…
How to Align Sales Playbooks with Marketing Messaging
How to Align Sales and Marketing Around a Consistent InsightSales and marketing have never quite…
Why B2B Sales Feels Harder Than Ever
Whether you’re decades into your career in B2B sales or ramping into your first BDR role, you’re…
The Reframe: June 2026
Tailoring for adoption, Challenger-style Older generations love to help younger ones put their…
Why Challenger? A Guide for Sales Leaders Evaluating Challenger Sales Training
B2B sales leaders are under pressure to help their teams do more than manage relationships, respond…
What Doctors Wish Medtech Reps Understood
Doctors are telling medtech reps what is not working.Direct physician feedback reveals a clear…
Modern Medtech Sales: Why Discovery Alone No Longer Wins the Room
Medtech buyers have changed. Too many sales conversations have not.Today’s medtech sellers are…
The Reframe: May 2026
How Challengers Approach Behavior Change We tend to roll out sales training with the energy and…
The Reframe: April 2026
The Challenger Skills We’re Still Struggling with in 2026 Challenger research dates back to…