Challenger powers the teams of the world’s biggest brands

Win more deals with Challenger

Businesses that embrace Challenger selling see performance improvements and significant financial upside.


  • Are 3X more effective in complex sales
  • 60% of salespeople earning $250K+ use Challenger sales methodology

Transform your approach to sales and customer experience

The single biggest opportunity to drive growth and expand customer relationships is the quality of the insight that a company delivers as part of the sale. The Challenger sales experience disrupts customers’ current thinking by teaching them something, not just selling them something.

Our commercial transformation program includes skill development, message creation, and implementation support.

Sales training and development

Teach sellers how to understand buyers and engage them with new insights

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Online sales courses

Win more complex sales by embedding key selling behaviors throughout your organization

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Marketing development

Strengthen your messaging to break through the noise and disrupt the buying journey

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Sales hiring assessments

Make smarter hiring decisions and avoid costly bad hires

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Win/loss analysis

Learn why your sellers win and lose deals in real-time and avoid no-decisions

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Customer service skills training

Equip customer service reps and supervisors with the tools and skills to deliver a low-effort experience

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Challenge customers to win more deals

The most successful sales organizations drive growth by disrupting customers’ current thinking. Customers richly reward suppliers able to demonstrate new ways to compete more effectively.

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Discover how to close more sales

Winning the Challenger Sale

Take a deep dive into Challenger sales
methodology with our weekly updates
via podcast, webinar, and content

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Success stories

Hear from dozens of other organizations that have successfully implemented Challenger sales methodology

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Challenger updates

Check our newest updates, insights, and information on our blog

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Learn how Challenger revolutionized sales

  • The Challenger Sale overturned decades of conventional sales wisdom. It has shown millions of sellers how to deliver an uncommon customer experience.
  • In The Challenger Customer, we uncover why being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
  • Everyone knows that the best way to create customer loyalty is with service that surprises and delights customers, right? But The Effortless Experience has new insights to share into the customer journey.

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Latest insights from Challenger

What are you waiting for?

Transform your sales team.

The best companies grow, and grow fast, by challenging customers, not by serving them.

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