Win more deals with Challenger
Businesses that embrace Challenger selling see performance improvements and significant financial upside.
Challengers…
- Are 3X more effective in complex sales
- 60% of salespeople earning $250K+ use Challenger sales methodology
- Over 50% of Fortune 100 companies partner with Challenger to improve their sales, marketing, and customer service performance
Transform your approach to sales and customer experience
The single biggest opportunity to drive growth and expand customer relationships is the quality of the insight that a company delivers as part of the sale. The Challenger sales experience disrupts customers’ current thinking by teaching them something, not just selling them something.
Our commercial transformation program includes skill development, message creation, and implementation support.
Sales training and development
Teach sellers how to understand buyers and engage them with new insights
Online sales courses
Win more complex sales by embedding key selling behaviors throughout your organization
Marketing development
Strengthen your messaging to break through the noise and disrupt the buying journey
Win/loss analysis
Learn why your sellers win and lose deals in real-time and avoid no-decisions
Customer service skills training
Equip customer service reps and supervisors with the tools and skills to deliver a low-effort experience
Challenge customers to win more deals
The most successful sales organizations drive growth by disrupting customers’ current thinking. Customers richly reward suppliers able to demonstrate new ways to compete more effectively.
Discover how to close more sales

Learn how Challenger revolutionized sales
- The Challenger Sale overturned decades of conventional sales wisdom. It has shown millions of sellers how to deliver an uncommon customer experience.
- In The Challenger Customer, we uncover why being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
- Everyone knows that the best way to create customer loyalty is with service that surprises and delights customers, right? But The Effortless Experience has new insights to share into the customer journey.
Latest insights from Challenger
Rethinking Personalization in the Modern Outbound Selling System
We think we know our customers… but what if they’re in an entirely different universe than we…
On-Demand Webinar: The Anatomy of a Great Pitch Deck
To learn how to stop pitching and start teaching, watch Challenger’s webinar on-demand for a…
Make the Customer Journey the Heart of Everything in Sales
Would you show up to a street race with a bicycle? That’s probably what it feels like as a seller…
What Makes a Successful SDR in Today’s B2B Buying Journey
Your buyers live in a gated community… and if you rely solely on your SDR skill set, you’re stuck…
Making the Case for Social Selling in Your Commercial Teams
The bar has been raised for sellers and feels like it keeps rising. The amount of information B2B…
On-Demand Webinar: Who is Today’s B2B Buyer?
Watch on-demand to learn what Challenger's research says about today's B2B buyer and how you can…
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.