Challenger Blog
Modern Medtech Sales: Why Discovery Alone No Longer Wins the Room
Medtech buyers have changed. Too many sales conversations have not.Today’s medtech sellers are navigating harder HCP access, more stakeholders,…
The Reframe: May 2026
How Challengers Approach Behavior Change We tend to roll out sales training with the energy and enthusiasm of the first day of school. This year…
The Reframe: April 2026
The Challenger Skills We’re Still Struggling with in 2026 Challenger research dates back to 2009. A lifetime ago, right? And yet, sellers in…
Challenger Selling for a More Complex 2026
Though the past year has been filled with innovation, the AI boom, and economic uncertainty, many of the challenges that 2026 has presented are not…
The Reframe: March 2026
Proving ROI to the Mobilizers Who Matter The rebrand of sales training -> commercial transformation is real, and it can make a relatively…
Winning the Challenger Sale
Tune into our series of webinars to learn how to win deals and improve your selling capabilities.
Winning the Challenger Sale: Season 3 Replay
Catch up on all of the episodes of Season 3, Winning the Challenger sale webinar series.
Winning the Challenger Sale: Season 2 Replay
Catch up on the 13 episodes of Series 2, Winning the Challenger sale.
AI Isn’t the Advantage—Human Brilliance Is
There’s a growing belief in B2B sales that AI is the answer to everything. New tools, new promises, and new automation appear almost daily—each…
AI Can Power the Sale—But Human Sellers Still Win the Moments That Matter
Artificial intelligence is rapidly changing how B2B sales organizations operate. From account targeting to outreach optimization, AI is helping…
3 Challenger Skills That Boost Sales Rep Productivity and Motivate Buyers
Sales leaders everywhere are looking for ways to improve sales rep productivity. But productivity isn’t just about efficiency—it’s about…
Sending Commercial Teaching Messages That Inspire Action—Not Anxiety
How to Build Tension in Your Commercial Teaching Message In B2B sales, the most powerful messages aren’t horror stories, they’re dramas with a clear…
The Next Era of Challenger Selling: Skills That Will Shape the Future of Sales
In 2020, selling changed overnight. Buyers went quiet, priorities flipped, and digital interactions replaced boardroom handshakes. Everyone talked…