In Research
The State of Sales Compensation: Good News?
Ovid once said, “Fertilior seges est alenis semper in agris,” which translates to “The harvest is always more fruitful in another man’s fields.” So,…
What Over 10 Years Has Taught Us About B2B Buyers: Our Work Has Just Begun
For more than a decade, Challenger has focused our quantitative and qualitative research on two things: B2B buyer behavior and B2B seller…
More B2B Decision Makers Are Weighing In
84 percent of customers report a buying journey taking longer than expected.
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.
