The State of Sales Compensation: Good News?

Ovid once said, “Fertilior seges est alenis semper in agris,” which translates to “The harvest is always more fruitful in another man’s fields.” So,…

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What Over 10 Years Has Taught Us About B2B Buyers: Our Work Has Just Begun

For more than a decade, Challenger has focused our quantitative and qualitative research on two things: B2B buyer behavior and B2B seller…

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More B2B Decision Makers Are Weighing In

84 percent of customers report a buying journey taking longer than expected.

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