Leading the Challenger Sale Archives | Page 3 of 3

On-Demand Webinar: Who is Today's B2B Buyer?

Challenger has tracked the evolution of B2B buying and selling since 2008 with our most recent large-scale study in July 2020. A lot has changed since then… and likely will continue to change faster than our research can keep up.

So, this year, we decided to do a mid-year reprise of our B2B Buyer Study before our next large-scale study this fall. The results are in, and they are fascinating. Read more

by Challenger, Inc.

On-Demand Webinar: Social Selling & Employee Advocacy with Ryan Barretto, President of Sprout Social

Social selling is a channel with untapped revenue potential in many organizations, but how can sales leaders build a program in their organization that fosters consistency, efficiency, and scalability?Read more

by Challenger, Inc.

On-Demand Webinar:
Building a successful commercial insight engine

Nearly 90% of buyers claim not to involve a supplier when they identify problems. Reacting only to problems the buyer has already uncovered leaves sellers dependent on established demand that is outside their control.

What if sellers not only reacted with solutions for established demand, but also helped identify new problems that created new demand? How might that change your success rates? How might that unlock your growth potential?Read more

by Bre Bush

On-Demand Webinar:
Winning new business in a sideways economy

Something we’ve learned as the only sales methodology that emerged during a recession: Great sellers are born out of a downturn economy.

Those sellers know that “we’ve always done it this way” won’t work when hesitation is high, and buyers are reluctant to buy. Our experience has shown that change is even more critical in the face of a recession. So how do you know what change is needed and where to focus?

This Challenger webinar from the Leading The Challenger Sale series, presented in partnership with West Monroe Partners, is all about winning new business in a sideways economy—how to sell when no one wants to buy from you.