Nearly 90% of buyers claim not to involve a supplier when they identify problems. Reacting only to problems the buyer has already uncovered leaves sellers dependent on established demand that is outside their control.

What if sellers not only reacted with solutions for established demand, but also helped identify new problems that created new demand? How might that change your success rates? How might that unlock your growth potential?

Download to watch the second installment of our Leading The Challenger Sale webinar series, where Andee Harris, CEO at Challenger, and Jon Perera, CMO at Highspot, will present “Building a successful commercial insight engine.” Learn how creating new demand requires marketing and sales working together to disrupt conventional thinking at the outset of the buying journey.

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