Nearly 90% of buyers claim not to involve a supplier when they identify problems. Reacting only to problems the buyer has already uncovered leaves sellers dependent on established demand that is outside their control.
What if sellers not only reacted with solutions for established demand, but also helped identify new problems that created new demand? How might that change your success rates? How might that unlock your growth potential?
Download to watch the second installment of our Leading The Challenger Sale webinar series, where Andee Harris, CEO at Challenger, and Jon Perera, CMO at Highspot, will present “Building a successful commercial insight engine.” Learn how creating new demand requires marketing and sales working together to disrupt conventional thinking at the outset of the buying journey.
Complete the form below to watch this webinar on demand
Complete the form below to watch this webinar on demand
Discover more webinars
On-Demand Webinar: How to Build a Successful Reframe
April 16, 2024
Watch the on-demand webinar on how sellers can effectively create constructive tension with customers and reframe their thinking toward a new way.
New Webinar: How to Build a Successful Reframe [Live Review]
March 27, 2024
In this session, we'll cover practical guidance to building and delivering a successful reframe that changes your buyer's perspective.
On-Demand Webinar: Crush Constructive Tension in Commercial Teaching
February 23, 2024
Watch the on-demand webinar on how sellers can effectively create constructive tension with customers and reframe their thinking toward a new way.
On-Demand Webinar: Creating Buyer Urgency amid Indecision and Uncertainty
January 30, 2024
Sign up for this Winning The Challenger Sale webinar for an invigorating session on how to create change and mitigate buyer risk, in any environment.
On-Demand Webinar: The Art & Science of Improving Forecast Accuracy
December 29, 2023
Sign up for the first Winning The Challenger Sale webinar of the year and get a deep dive into improving forecast accuracy in 2024.
On-Demand Webinar: Uncovering the Best Tactical Insights of 2023
November 14, 2023
Tune in for Leading The Challenger Sale's Year in Review episode. We'll parse lessons learned this long year and think about how we can bring them…
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.