Presenters
Andee Harris
Jon Perera
Nearly 90% of buyers claim not to involve a supplier when they identify problems. Reacting only to problems the buyer has already uncovered leaves sellers dependent on established demand that is outside their control.
What if sellers not only reacted with solutions for established demand, but also helped identify new problems that created new demand? How might that change your success rates? How might that unlock your growth potential?
Download to watch the second installment of our Leading The Challenger Sale webinar series, where Andee Harris, CEO at Challenger, and Jon Perera, CMO at Highspot, will present “Building a successful commercial insight engine.” Learn how creating new demand requires marketing and sales working together to disrupt conventional thinking at the outset of the buying journey.
Complete the form below to watch this webinar on demand
Complete the form below to watch this webinar on demand
Discover more webinars
On-Demand Webinar:
Winning new business in a sideways economy
Presented with West Monroe Partners, the session is all about winning new business in a sideways economy—how to sell when no one wants to buy from…
WTCS S3 | E11 2022 Year in Review
In this Episode 11, 2022 Year in Review, our new host, Andee Harris, CEO of Challenger recaps all of the top themes that disrupted the status quo of…
WTCS S3 | E10 Preparing for Negotiations
In this Episode 10, Preparing for Negotiations, Jen Allen welcomes SVP of Sales at Challenger, Adam Maude to discuss the ways in which sellers can…
Winning the Challenger Sale: Season 3 Replay
Catch up on all of the episodes of Season 3, Winning the Challenger sale webinar series.
WTCS S3 | E9 Creating a Mutual Close Plan
In this Episode 9, Creating a Mutual Close Plan, our host and Chief Evangelist Jen Allen welcomes Dan Flood and Alex Schrager, two of Challenger's…
WTCS S3 | E8 Driving Urgency for Change
In this Episode 8, Driving Urgency for Change, our host and Chief Evangelist Jen Allen welcomes Matt Dixon, co-author of The Challenger Sale. They…
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.
