Tell us if you’ve heard any of these before:
- “I’m an engineer, not a seller. I don’t need to worry about business development.”
- “I’ve been selling for 20 years, so I think I know what I’m doing. I don’t need to learn anything new.”
- “That approach may work in the US, but it’ll never work in our culture.”
For every revenue professional who enthusiastically embraces a sales methodology, there’s usually another who finds a reason to reject it.
But in an increasingly complex buying and selling environment, the only way to consistently achieve success is through a carefully trained revenue team centered on Commercial Insight and continuous growth — and you can’t afford to have anyone on your team who resists that approach.
In this on-demand webinar from the Winning The Challenger Sale series, Jerome Johnson, retired director of global sales learning & development programs from Siemens, and Alex Panou, key account director at Challenger, dive into the three most common objections to seller adoption and practical tactics to shift the mindset of even the most reluctant revenue professional.
Catch this lively and pragmatic session with strategies you can put into place immediately to get the seemingly untrainable on board with a customer-centered approach to selling. Complete the form below to watch on demand.
Discover more webinars
New Webinar: How to Build a Skills Adoption Machine
July 16, 2024
Transform your sales organization into an Insight-driven machine focused on continuous improvement by building a skills adoption machine.
On-Demand Webinar: Reframing Account Management for Growth
June 19, 2024
In this session, we cover best practices for account management that actually lead to growth within your existing book of business.
On-Demand Webinar: Scaling a Culture of Coaching & Reinforcement
April 19, 2024
In this session, we’ll talk through how to embed coaching and reinforcement into your company's DNA and offer tactical advice for success.
On-Demand Webinar: How to Build a Successful Reframe
April 16, 2024
Watch the on-demand webinar on how sellers can effectively create constructive tension with customers and reframe their thinking toward a new way.
On-Demand Webinar: Crush Constructive Tension in Commercial Teaching
February 23, 2024
Watch the on-demand webinar on how sellers can effectively create constructive tension with customers and reframe their thinking toward a new way.
On-Demand Webinar: Creating Buyer Urgency amid Indecision and Uncertainty
January 30, 2024
Sign up for this Winning The Challenger Sale webinar for an invigorating session on how to create change and mitigate buyer risk, in any environment.
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.