When you invest in a methodology, you need to also invest in a creating a culture of coaching and reinforcement to make sure your sellers don’t see it as just a training session.

In this on-demand webinar, Dennis Riseman, Connection’s vice president of sales, details the six-step blueprint his Fortune 1000 company developed with Challenger to embed coaching and reinforcement into their DNA.

He and Ian Goddard, Challenger’s vice president of executive advisory, talk through scalable strategies for building this type of culture at your organization, including:

  • The eight reasons change fails and how you can address it head-on
  • Creating buy-in with leadership and cross-functional skills adoption
  • Building your own Mobilizer Council

Watch now to learn from one of the top sales leaders in professional services, at a company Newsweek twice called “America’s Most Trustworthy!”

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