Challengers know that strong sales conversations depend on establishing and delivering a powerful Reframe within the Commercial Insight choreography — a compelling idea that teaches your customer something new and changes the way they think about their business.

Is your Reframe working hard enough to disrupt your buyer’s existing beliefs?

In this on-demand webinar, we invited two sales leaders to share a real-life Reframe with our experts for a live feedback review, which was packed with practical guidance on building and executing a successful Reframe that changes your buyer’s perspective… and changes your sellers’ win rates.

Michael Schaumberger, principal executive advisor and global head of insights and messaging, and Charryse. Bigger, enterprise account executive, led this session and walked through:

  • The key elements of the six-step Commercial Insight choreography
  • How to build and consistently deliver a powerful and motivating Reframe
  • Effectively tailoring your Reframe by listening to understand

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