Something we’ve learned as the only sales methodology that emerged during a recession: Great sellers are born out of a downturn economy.

Those sellers know that “we’ve always done it this way” won’t work when hesitation is high, and buyers are reluctant to buy. Our experience has shown that change is even more critical in the face of a recession. So how do you know what change is needed and where to focus?

This Challenger webinar from the Leading The Challenger Sale series, presented in partnership with West Monroe Partners, is all about winning new business in a sideways economy—how to sell when no one wants to buy from you.

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