Take a look at the first 3-5 slides of your standard sales pitch deck.
Does it start with facts about your company like years in business and number of customers? Is there a map of your office locations? A slide with your mission, vision, and values?
If you answered yes to any of these questions, then this webinar is for you.
Challenger has helped hundreds of companies, like Chevron, reconstruct their approach to the “sales pitch” and shift to having insight-led conversations with potential buyers. This is done through a concept known as Commercial Teaching.
To learn how to stop pitching and start teaching, watch this on-demand webinar for a breakdown of the anatomy of a great pitch deck. Host and CEO of Challenger, Andee Harris is joined by Christine Cox, Sales Methodology Specialist for North America at Chevron, who shares her real-world experience building up the “teaching pitch” and helping her sales reps successfully execute the teaching conversation.
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The best companies grow, and grow fast, by challenging customers, not by serving them.