October 17 | 10:00AM CT

As 2024 draws toward a close, you must get ahead of your biggest competitor: the status quo. The key to success depends on how well your sellers motivate your buyers.

In this webinar, John Round, Senior Vice President of Commercial Fleet Sales at Wheels Inc., joins Challenger Account Director Evan Valk to walk through how his team targets and manages stakeholders, applying the right message to the right buyers to convince them to disrupt their status quo.

You’ll learn how:

• to apply Wheels’ approach to developing an Ideal Customer Profile and ruthlessly prioritizing the right prospects
• to coach your sellers to emphasize the cost of inaction
• to identify and leverage Mobilizers as change agents in large, fractured buying groups.

You won’t want to miss this session for approaches that you can use now for your end-of-year push!