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On-Demand Webinar: How to Build a Skills Adoption Machine
How did MSC Industrial Supply, a publicly traded sales organization with millions of products and thousands of sellers, transform itself into an Insight-driven machine?
By building its own skills adoption engine, aligned to a model of continuous improvement.
In this on-demand webinar with one of Challenger’s top clients, you’ll learn:
- Strategies to convert tenured sellers and coaches to advocates for your sales methodology
- How to use a continuous improvement mindset to build your own Sales Mastery Program
- The eye-popping results that MSC got through this transformation
You won’t want to miss this practical and engaging session with industry leaders from MSC and Challenger!
Complete the form to watch this webinar on demand
Presenters
![](https://challengerinc.com/wp-content/uploads/2022/11/Alli-Manning.jpeg)
Alli Manning
COO, Challenger
![](https://challengerinc.com/wp-content/uploads/2024/07/Jennifer-Lampart_MSC.png)
Jennifer Lampart
Senior Manager, Sales Professional Development
MSC Industrial Supply Company
![](https://challengerinc.com/wp-content/uploads/2024/07/Tony-Purnell_MSC.png)
Tony Purnell
Regional Manager, Customer Development
MSC Industrial Supply Company
![](https://challengerinc.com/wp-content/uploads/2024/07/David-Herrmann_MSC.png)
David Herrmann
Director of New Customer Development
MSC Industrial Supply Company
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Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.