Webinar Archive

WTCS S2 | E6 The Value Demo

Your customer asks you to demonstrate the value of your solution to her boss…what do you do now? Watch this episode to learn how to successfully…

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WTCS S2 | E5 The Territory Plan

How should I prioritize my pursuits and protect my limited time? Learn how Challengers prioritize their pursuits, whether halfway through the year or…

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WTCS S2 | E4 The Teaching Opportunity

Have I earned the right to ‘teach’ my customer yet? Learn how Challengers leverage credibility building and effective questioning to then introduce…

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WTCS S1 | E3 How to Reframe Your Top Targets

What happens the moment you reach out to a prospect? For a Challenger, this is the beginning of the ‘Reframe’ – arguably the most important step…

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WTCS S 1 | E6 A Plan for the Close

What’s your plan for the final mile? Are you delivering consistent and productive closing conversations?

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WTCS S1 | E5 Mobilizing Action with the Right Buyers

In complex selling environments, if you don’t have a Mobilizer, you don’t have a real opportunity. And if you don’t have a playbook for coaching your…

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WTCS S1 | E2 Capturing Attention by Leading with Insight

Explore the most effective ways to generate leads and capture the limited time and attention of your prospects.

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WTCS S1 | E7 Grow Accounts Through Commercial Teaching

Congratulations! You’ve closed the deal. Now what? More than ever, reps responsible for managing existing customer relationships must do more than…

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WTCS S1 | E1 Stop Wasting Time on the Wrong Opportunities

Today’s buyers behave differently than they did just a few months ago. They are budget constrained and risk-averse. They struggle to reach consensus…

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WTCS S1 | E4 Getting Constructive Tension Right

In order to move risk-averse customers off of their status quo, you’ll need both a rational case for change and an emotional appeal for action.

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