Have I earned the right to ‘teach’ my customer yet?
Learn how Challengers leverage credibility building and effective questioning to then introduce the right insight, at the right time.
Discover more webinars
New Webinar: Scaling a Culture of Coaching & Reinforcement
In this session, we'll cover practical guidance to building and delivering a successful reframe that changes your buyer's perspective.
On-Demand Webinar: How to Build a Successful Reframe
Watch the on-demand webinar on how sellers can effectively create constructive tension with customers and reframe their thinking toward a new way.
On-Demand Webinar: Crush Constructive Tension in Commercial Teaching
Watch the on-demand webinar on how sellers can effectively create constructive tension with customers and reframe their thinking toward a new way.
On-Demand Webinar: Creating Buyer Urgency amid Indecision and Uncertainty
Sign up for this Winning The Challenger Sale webinar for an invigorating session on how to create change and mitigate buyer risk, in any environment.
On-Demand Webinar: The Art & Science of Improving Forecast Accuracy
Sign up for the first Winning The Challenger Sale webinar of the year and get a deep dive into improving forecast accuracy in 2024.
On-Demand Webinar: Uncovering the Best Tactical Insights of 2023
Tune in for Leading The Challenger Sale's Year in Review episode. We'll parse lessons learned this long year and think about how we can bring them…
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The best companies grow, and grow fast, by challenging customers, not by serving them.
