8 Dos and Don’ts of Challenger Messaging

How do you take a commercial insight and make it as impactful and disruptive as possible to get the message across to your customers? In this post,…

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SAP and The Challenger Sales Methodology

A Memorable Transformation Experience Our team has spent a few very enjoyable years implementing the Challenger concept in SAP. The following post is…

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Be Assertive, Not Aggressive. Taking Control of the Sale.

What does "taking control" really mean? Starting up a new blog for Challenger has me reading a lot of content from our years as part of CEB and…

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