For years, account management and business development meant two very different and distinct sales roles. But while it’s easier to grow revenue from existing business, it’s also much easier said than done for account managers and customer success teams to shift their focus from retention to growth.

Watch this on-demand webinar from our Winning The Challenger Sale series to learn how account management has changed, why account managers need to think like new logo sellers, and the strategies account teams must adopt to leverage existing commercial relationships for revenue growth.

You’ll learn:

1. Why aligning your GTM teams is essential to growing accounts
2. How to reframe your thinking about the role of customer success and account management, whether you’re a leader or an individual contributor
3. Sales acquisition strategies that account managers can borrow to meet their quotas