Win more deals with Challenger
Businesses that embrace Challenger selling see performance improvements and significant financial upside.
Challengers…
- Are 3X more effective in complex sales
- 60% of salespeople earning $250K+ use Challenger sales methodology
Transform your approach to sales and customer experience
The single biggest opportunity to drive growth and expand customer relationships is the quality of the insight that a company delivers as part of the sale. The Challenger sales experience disrupts customers’ current thinking by teaching them something, not just selling them something.
Our commercial transformation program includes skill development, message creation, and implementation support.
Sales training and development
Teach sellers how to understand buyers and engage them with new insights
Online sales courses
Win more complex sales by embedding key selling behaviors throughout your organization
Marketing development
Strengthen your messaging to break through the noise and disrupt the buying journey
AI intelligence suite
Use AI tools to drive stronger forecast accuracy, improve skills, and advance competencies.
Customer service skills training
Equip customer service reps and supervisors with the tools and skills to deliver a low-effort experience

Challenge customers to win more deals
The most successful sales organizations drive growth by disrupting customers’ current thinking. Customers richly reward suppliers able to demonstrate new ways to compete more effectively.

Discover how to close more sales


Learn how Challenger revolutionized sales
- The Challenger Sale overturned decades of conventional sales wisdom. It has shown millions of sellers how to deliver an uncommon customer experience.
- In The Challenger Customer, we uncover why being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
- Everyone knows that the best way to create customer loyalty is with service that surprises and delights customers, right? But The Effortless Experience has new insights to share into the customer journey.
Latest insights from Challenger
How to Excel When You Sell in Healthcare With Limited Access
Remember back before the COVID pandemic in 2020 when making in-person sales calls to healthcare…
On-Demand Webinar: A Fight to the Finish
In this webinar, Challenger-approved experts will lead you through tactics and tips to make sure…
Stick the Landing: Strategic Steps for SKOs that Work
This year, your sales kickoff looms large on your calendar. Whether it’s scheduled for a single day…
Expert Tips for Planning Your Next Sales Kickoff
In our September webinar, nearly half of the attendees said the started planning their yearly sales…
A Practical Guide to Creating a Kick-Ass SKO
Quarter four will be here before you know it — and those three months of excitement lead right into…
On-Demand Webinar: A Challenger’s Guide to Account Growth
Find out why your accounts aren’t growing — and what you can do to shift the conventional wisdom at…
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.