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What Doctors Wish Medtech Reps Understood
Doctors are telling medtech reps what is not working.Direct physician feedback reveals a clear…
Modern Medtech Sales: Why Discovery Alone No Longer Wins the Room
Medtech buyers have changed. Too many sales conversations have not.Today’s medtech sellers are…
The Reframe: May 2026
How Challengers Approach Behavior Change We tend to roll out sales training with the energy and…
The Reframe: April 2026
The Challenger Skills We’re Still Struggling with in 2026 Challenger research dates back to…
Challenger Selling for a More Complex 2026
Though the past year has been filled with innovation, the AI boom, and economic uncertainty, many…
The Reframe: March 2026
Proving ROI to the Mobilizers Who Matter The rebrand of sales training -> commercial…
AI Isn’t the Advantage—Human Brilliance Is
There’s a growing belief in B2B sales that AI is the answer to everything. New tools, new promises,…
AI Can Power the Sale—But Human Sellers Still Win the Moments That Matter
Artificial intelligence is rapidly changing how B2B sales organizations operate. From account…
3 Challenger Skills That Boost Sales Rep Productivity and Motivate Buyers
Sales leaders everywhere are looking for ways to improve sales rep productivity. But productivity…
Sending Commercial Teaching Messages That Inspire Action—Not Anxiety
How to Build Tension in Your Commercial Teaching Message In B2B sales, the most powerful messages…