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What Doctors Wish Medtech Reps Understood
Doctors are telling medtech reps what is not working.Direct physician feedback reveals a clear pattern: product pitches, generic lunch-and-learns,…
Modern Medtech Sales: Why Discovery Alone No Longer Wins the Room
Medtech buyers have changed. Too many sales conversations have not.Today’s medtech sellers are navigating harder HCP access, more stakeholders,…
The Reframe: May 2026
How Challengers Approach Behavior Change We tend to roll out sales training with the energy and enthusiasm of the first day of school. This year…
The Reframe: April 2026
The Challenger Skills We’re Still Struggling with in 2026 Challenger research dates back to 2009. A lifetime ago, right? And yet, sellers in…
Challenger Selling for a More Complex 2026
Though the past year has been filled with innovation, the AI boom, and economic uncertainty, many of the challenges that 2026 has presented are not…
The Reframe: March 2026
Proving ROI to the Mobilizers Who Matter The rebrand of sales training -> commercial transformation is real, and it can make a relatively…
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