In Episode 7, Resolving Buying Group Conflict, our host and Chief Evangelist Jen Allen speaks to a core topic that Challenger has been researching for more than a decade: group consensus and group buying. In 2015, research showed there was an average of 5.4 customer stakeholders involved in a buying decision; in 2020, that number jumped to 11.2. Today’s episode explores how to lead this ballooning group of stakeholders through candid conversations about business problems to keep the deal moving.

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