Episode hosts
Jen Allen
In Episode 6, Turning Interest into Advocacy, our host and Chief Evangelist Jen Allen starts by outlining a very familiar scenario to the audience: the experience of having a prospect who was extremely interested at first, says all the right things during the process, and still ends up with the dreaded “no-decision” or “call me back next year.” This episode is not about how to eliminate that completely, but how to decrease frequency by engaging and educating that stakeholder to promote your offerings within the broader buying group.
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