In Episode 1, Engaging C-Level Buyers, our co-hosts Chief Evangelist Jen Allen and VP/GM Mike Randazzo tackle the commonly held beliefs that influencing the C-suite is the most important initiative in a sale. They dispel this single influencer concept by delving into the importance of overall stakeholder management. In addition, they provide tangible tactics for how the audience can elevate insight-led messaging to unlock access to different types of senior decision makers.​

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