In order to move risk-averse customers off of their status quo, you’ll need both a rational case for change and an emotional appeal for action.
In this lesson you’ll learn how to:
- Sift through different stakeholder needs to find the buying group’s common objective
- Build a business case that forges consensus
- Use the perfect story or anecdote to humanize the business problem
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On-Demand Webinar: Negotiating Like a Challenger
Panic-based negotiation kills forecast accuracy, seller confidence, and profit margins. This webinar shows you how to get negotiations right.
On-Demand Webinar: Motivating Buyers to Act
Learn how to apply the right message to the right buyers at the right time to disrupt their status quo.
On-Demand Webinar: A Fireside Chat With a Fortune 500 Sales Leader
Sales expert Charles Forsgard reflects on his career in enterprise global sales, and advice on sales coaching, sales analytics, and profitable…
On-Demand Webinar: How to Build a Skills Adoption Machine
Transform your sales organization into an Insight-driven machine focused on continuous improvement by building a skills adoption machine.
On-Demand Webinar: Reframing Account Management for Growth
In this session, we cover best practices for account management that actually lead to growth within your existing book of business.
On-Demand Webinar: How to Train the (Seemingly) Untrainable
Discover common objections to seller adoption and practical tactics to shift the mindset of even the most reluctant revenue professional.
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The best companies grow, and grow fast, by challenging customers, not by serving them.