In complex selling environments, if you don’t have a Mobilizer, you don’t have a real opportunity. And if you don’t have a playbook for coaching your Mobilizer, you don’t have a plan.

In this less you’ll learn how to:

  • Coach customer mobilizers to teach their peers on your behalf
  • Choose the right “Powerful Requests” when asking your Mobilizers to commit to next steps
  • Tailor to new or non-traditional stakeholders that have entered the buying group

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