The economic landscape continues to change, with less dire predictions than last year. Inflation declined, consumer optimism rose, and despite increased interest rates and tech layoffs, labor growth continues.

Even with these positive signals, B2B buyers remain cautious and hesitate to make purchase decisions.

The problem isn’t an uncertain economy. It’s that buyers fear making a change, or worse, making the wrong decision. With the right strategies, sales leaders can show their teams how to leverage tactics that drive urgency for change.

In this on-demand webinar, Andee Harris, Challenger CEO, and Lauren Graves, head of learning design, lead an invigorating session on how to create change and mitigate buyer risk, in any environment.

You’ll learn:

  • How to identify signs early in the sales process that lead to late-stage losses
  • Tactics to help buyers understand the cost of inaction
  • Strategies that guide buyers to invest in change without fearing failure

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