The economic landscape continues to change, with less dire predictions than last year. Inflation declined, consumer optimism rose, and despite increased interest rates and tech layoffs, labor growth continues.
Even with these positive signals, B2B buyers remain cautious and hesitate to make purchase decisions.
The problem isn’t an uncertain economy. It’s that buyers fear making a change, or worse, making the wrong decision. With the right strategies, sales leaders can show their teams how to leverage tactics that drive urgency for change.
In this on-demand webinar, Andee Harris, Challenger CEO, and Lauren Graves, head of learning design, lead an invigorating session on how to create change and mitigate buyer risk, in any environment.
You’ll learn:
- How to identify signs early in the sales process that lead to late-stage losses
- Tactics to help buyers understand the cost of inaction
- Strategies that guide buyers to invest in change without fearing failure
Complete this form to watch on demand
Discover more webinars
New Webinar: Scaling a Culture of Coaching & Reinforcement
April 19, 2024
In this session, we'll cover practical guidance to building and delivering a successful reframe that changes your buyer's perspective.
On-Demand Webinar: How to Build a Successful Reframe
April 16, 2024
Watch the on-demand webinar on how sellers can effectively create constructive tension with customers and reframe their thinking toward a new way.
On-Demand Webinar: Crush Constructive Tension in Commercial Teaching
February 23, 2024
Watch the on-demand webinar on how sellers can effectively create constructive tension with customers and reframe their thinking toward a new way.
On-Demand Webinar: The Art & Science of Improving Forecast Accuracy
December 29, 2023
Sign up for the first Winning The Challenger Sale webinar of the year and get a deep dive into improving forecast accuracy in 2024.
On-Demand Webinar: Uncovering the Best Tactical Insights of 2023
November 14, 2023
Tune in for Leading The Challenger Sale's Year in Review episode. We'll parse lessons learned this long year and think about how we can bring them…
On-Demand Webinar: A Fight to the Finish
October 13, 2023
In this webinar, Challenger-approved experts will lead you through tactics and tips to make sure those opportunities fully bloom by Dec. 31 and don’t…
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.