Challenger powers the teams of the world’s biggest brands

Win more deals with Challenger

Businesses that embrace Challenger selling see performance improvements and significant financial upside.

Challengers…

Are 3X more effective in complex sales
60% of salespeople earning $250K+ use Challenger sales methodology

Transform your approach to sales and customer experience

The single biggest opportunity to drive growth and expand customer relationships is the quality of the insight that a company delivers as part of the sale. The Challenger sales experience disrupts customers’ current thinking by teaching them something, not just selling them something.

Our commercial transformation program includes skill development, message creation, and implementation support.

Sales training and development

Teach sellers how to understand buyers and engage them with new insights

Online sales courses

Win more complex sales by embedding key selling behaviors throughout your organization

Marketing development

Strengthen your messaging to break through the noise and disrupt the buying journey

Sales hiring assessments

Make smarter hiring decisions and avoid costly bad hires

AI intelligence suite

Use AI tools to drive stronger forecast accuracy, improve skills, and advance competencies.

Customer service skills training

Equip customer service reps and supervisors with the tools and skills to deliver a low-effort experience

Challenge customers to win more deals

The most successful sales organizations drive growth by disrupting customers’ current thinking. Customers richly reward suppliers able to demonstrate new ways to compete more effectively.

Book a meeting

Discover how to close more sales

Winning the Challenger Sale

Take a deep dive into Challenger sales
methodology with our weekly updates
via podcast, webinar, and content

Success stories

Hear from dozens of other organizations that have successfully implemented Challenger sales methodology

Challenger updates

Check our newest updates, insights, and information on our blog

Learn how Challenger revolutionized sales

The Challenger Sale overturned decades of conventional sales wisdom. It has shown millions of sellers how to deliver an uncommon customer experience.
In The Challenger Customer, we uncover why being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
Everyone knows that the best way to create customer loyalty is with service that surprises and delights customers, right? But The Effortless Experience has new insights to share into the customer journey.

Learn more