Data Archive
Cracking the Code: Selling AI When No One Knows How to Buy It
Lead your buyers out of the dark and into the future. Learn how sellers can use fundamental Challenger skills to sell AI more effectively.
Selling AI with Insight, Not Hype
Learn how to sell AI to buyers in professional services industries by guiding them to make confident decisions on where to invest.
Selling AI in Pharma? Be a Guide, not a Rep
Learn how to sell AI to buyers in the pharmaceutical industry by guiding them to make confident decisions on where to invest.
Give Manufacturing Buyers AI Confidence, Not Another Pitch
Learn how to sell AI to buyers in the manufacturing industry by guiding them to make confident decisions on where to invest.
Why Healthcare AI Needs Insight-Led Sellers
Learn how to sell AI to healthcare buyers by guiding them to make confident decisions on where to invest.
How Financial Services Firms Turn AI Uncertainty to Action
Learn how to sell AI to financial services buyers by guiding them to make confident decisions on where to invest.
Selling AI ≠ Selling SaaS. Here’s Why.
Learn how to sell AI to technology buyers by teaching your team how to guide the investment decision.
Building Teams that Lead in the AI Era
Lead your buyers out of the dark and into the future. Learn how sellers can use fundamental Challenger skills to sell AI more effectively.
Earning Seller Buy-in for Sales Training
Explore 3 strategies that earn buy-in for sales training. Learn how personalized approaches focused on outcomes leads to long-term results.
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.