Episode hosts
Jen Allen
In Episode 6, Turning Interest into Advocacy, our host and Chief Evangelist Jen Allen starts by outlining a very familiar scenario to the audience: the experience of having a prospect who was extremely interested at first, says all the right things during the process, and still ends up with the dreaded “no-decision” or “call me back next year.” This episode is not about how to eliminate that completely, but how to decrease frequency by engaging and educating that stakeholder to promote your offerings within the broader buying group.
Complete the form below to watch on demand
Discover more webinars
New Webinar: How Will Sales Evolve in 2025?
With so much changing next year, we’re reflecting on the opportunities and challenges facing the sales industry in 2025 and beyond.
On-Demand Webinar: Negotiating Like a Challenger
Panic-based negotiation kills forecast accuracy, seller confidence, and profit margins. This webinar shows you how to get negotiations right.
On-Demand Webinar: Motivating Buyers to Act
Learn how to apply the right message to the right buyers at the right time to disrupt their status quo.
On-Demand Webinar: A Fireside Chat With a Fortune 500 Sales Leader
Sales expert Charles Forsgard reflects on his career in enterprise global sales, and advice on sales coaching, sales analytics, and profitable…
On-Demand Webinar: How to Build a Skills Adoption Machine
Transform your sales organization into an Insight-driven machine focused on continuous improvement by building a skills adoption machine.
On-Demand Webinar: Reframing Account Management for Growth
In this session, we cover best practices for account management that actually lead to growth within your existing book of business.
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.