Challenger powers the teams of the world’s biggest brands
Win more deals with Challenger
Businesses that embrace Challenger selling see performance improvements and significant financial upside.
Challengers…
- Are 3X more effective in complex sales
- 60% of salespeople earning $250K+ use Challenger sales methodology
Transform your approach to sales and customer experience
The single biggest opportunity to drive growth and expand customer relationships is the quality of the insight that a company delivers as part of the sale. The Challenger sales experience disrupts customers’ current thinking by teaching them something, not just selling them something.
Our commercial transformation program includes skill development, message creation, and implementation support.
Sales training and development
Teach sellers how to understand buyers and engage them with new insights
Online sales courses
Win more complex sales by embedding key selling behaviors throughout your organization
Marketing development
Strengthen your messaging to break through the noise and disrupt the buying journey
Win/loss analysis
Learn why your sellers win and lose deals in real-time and avoid no-decisions
Customer service skills training
Equip customer service reps and supervisors with the tools and skills to deliver a low-effort experience
Challenge customers to win more deals
The most successful sales organizations drive growth by disrupting customers’ current thinking. Customers richly reward suppliers able to demonstrate new ways to compete more effectively.
Discover how to close more sales
Learn how Challenger revolutionized sales
- The Challenger Sale overturned decades of conventional sales wisdom. It has shown millions of sellers how to deliver an uncommon customer experience.
- In The Challenger Customer, we uncover why being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
- Everyone knows that the best way to create customer loyalty is with service that surprises and delights customers, right? But The Effortless Experience has new insights to share into the customer journey.
Latest insights from Challenger
Richardson and Challenger named a Top 20 Sales Training Company
Richardson and Challenger celebrate its selection today as one of Training Industry’s 2025 Top 20…
How Will Sales Evolve in 2025? Trends & Expert Insights From Richardson & Challenger
Ever wish you could peer into a crystal ball and learn what lies ahead for your sales team in……
How To Win Negotiations Like a Challenger
There’s no win more satisfying — and no loss more frustrating — than one you’ve spent months…
How Aerogen Invested in Sellers Through Challenger Experience Training
Transitioning a company to a new selling style is no small undertaking. But for Aerogen, a global…
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.