
Win more deals with Challenger
Businesses that embrace Challenger selling see performance improvements and significant financial upside.
Challengers…
- Are 3X more effective in complex sales
- 60% of salespeople earning $250K+ use Challenger sales methodology
- Over 50% of Fortune 100 companies partner with Challenger to improve their sales, marketing, and customer service performance
Transform your approach to sales and customer experience
The single biggest opportunity to drive growth and expand customer relationships is the quality of the insight that a company delivers as part of the sale. The Challenger sales experience disrupts customers’ current thinking by teaching them something, not just selling them something.
Our commercial transformation program includes skill development, message creation, and implementation support.
Sales training and development
Teach sellers how to understand buyers and engage them with new insights
Online sales courses
Win more complex sales by embedding key selling behaviors throughout your organization
Marketing development
Strengthen your messaging to break through the noise and disrupt the buying journey
Win/loss analysis
Learn why your sellers win and lose deals in real-time and avoid no-decisions
Customer service skills training
Equip customer service reps and supervisors with the tools and skills to deliver a low-effort experience

Challenge customers to win more deals
The most successful sales organizations drive growth by disrupting customers’ current thinking. Customers richly reward suppliers able to demonstrate new ways to compete more effectively.


Discover how to close more sales


Learn how Challenger revolutionized sales
- The Challenger Sale overturned decades of conventional sales wisdom. It has shown millions of sellers how to deliver an uncommon customer experience.
- In The Challenger Customer, we uncover why being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
- Everyone knows that the best way to create customer loyalty is with service that surprises and delights customers, right? But The Effortless Experience has new insights to share into the customer journey.
Latest insights from Challenger
A Practical Guide to Creating a Kick-Ass SKO
Quarter four will be here before you know it — and those three months of excitement lead right into…
NEW WEBINAR: A Challenger’s Guide to Account Growth
Find out why your accounts aren’t growing — and what you can do to shift the conventional wisdom at…
Four Experts Share Insights for Fostering an Inclusive Sales Team
Leaders who want to foster a healthy sales culture face a mountain of advice and pretty terrible…
On-Demand Webinar: Practical Tips for an Unforgettable SKO
If you want to learn how you can plan a kick-ass SKO that leaves your sellers feeling engaged and…
On-Demand Webinar: Create a Healthy, High-Performing Sales Culture
To learn how you can foster a healthy and high performing sales culture by creating the right…
How to Perform Win/Loss Ratio Calculations & Why You Should
If you work in sales, we don’t need to tell you that conducting regular lost sales analysis is an…
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.