Effective coaching drives down costs, boosts revenue, and empowers sellers. So why do so many organizations struggle to consistently implement a formal coaching motion?

Research shows that effective sales managers drive a 25% higher seller win rate compared to the average, and significantly influence seller retention rates among core and star performers.

So why do so many organizations struggle to bridge this gap between realizing coaching’s benefits and embedding it into their sales culture?

According to Gartner, frontline managers devote just 9% of their time to coaching direct report. Only 34% of sellers report that their managers develop the skills they need for the future.

Addressing this disconnect means more than just promoting high-performing sellers. Delivering an effective sales coaching strategy in a scalable way requires enabling productive and efficient sales managers who know the skills and behaviors that lead to success, make time to equip and develop their team, and understand that B2B sales is a constantly shifting landscape.

In this white paper, we address the pervasiveness of sales coaching’s problems, highlight the outsized impact a strong coach delivers for win rates, and reveal a path forward for sales leaders who want to prioritize this essential element of sales success.

Complete the form to download the white paper.