Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on perceptions, and how organizations are planning for 2021. Pulse 8 indicates that optimism is high, but uncertainly around seller engagement looms.

Since April 2020, Challenger conducted a series of regular pulse surveys to get a feel for how the landscape was impacting sales, and sellers. In 2022, we continue this exploration into seller perception, the state of sales, and everything in between.

In our first pulse survey of the year, we’re exploring the state of buyer sentiment after Q4 2021, the impact of the omicron variant on SKOs, and the future of virtual selling.