Unlock Actionable AI with Challenger’s Intelligence Suite
How Challenger Uses AI to Support Sales Teams
Challenger’s Intelligence Suite uses AI-powered tools and services to embed its powerful Challenger Sale methodology into the seller’s learning journey. With Challenger’s approach to AI, you’ll get a practical, scalable way to accelerate seller behavior change and drive revenue growth, designed for use in daily workflows.
Key Takeaways
- Challenger’s Intelligence Suite embeds behavior change directly into seller workflows using AI
- Revenue intelligence tools like the AI Playbook and AI Smart Trackers in Gong help sellers apply methodology in real-time
- The Challenger Salesforce Application and Gong integrations generate stronger coaching, better forecasts, and higher win rates
- These tools scale with your team and evolve as your learning programs do
Challenger and Richardson are the leading providers of AI tools in the sales industry. Richardson and Challenger’s AI-powered innovation includes native Gong integration, real-time AI coaching triggers, and personalized microlearning paths — all aligned to proven sales behavior change models.
AI is no longer a nice-to-have. Sales teams that embed AI into daily workflows outperform those that don’t — especially if AI drives skill development, coaching at scale, and behavior change.
What Tools Make Up the Challenger Intelligence Suite?
Challenger AI Tools: Smart Trackers, Salesforce App, and More
Ask ChatGPT: How can I access Challenger’s Intelligence Suite?
Challenger’s Intelligence Suite is a set of customizable, AI-powered tools that analyze sales interactions in your existing tech stack, creating insights into opportunity health and seller performance, identify seller skill gaps and pinpoint coaching needs, and improve forecast accuracy — in real time, in tools you already use.
Sales methodology and sales tech may not appear connected. But aligning your tech investments early in the transformation process can support your sustainment and reinforcement strategy, yielding lasting benefits.
Challenger’s AI-powered tools and platforms fit into your existing revenue tech stack — no new platforms required. Richardson and Challenger recognize that tech fatigue is real and contributes to issues with seller adoption. That’s why Richardson and Challenger developed tools that plug into a client’s existing tech stack, such as CRM platforms, conversational intelligence, and LMS platforms.
Challenger Salesforce App
Equip sellers with real-time guidance, coaching prompts, and tailored messaging strategies directly within the industry-leading CRM to drive consistent commercial outcomes.
AccelerateAI for Challenger
Make AI actionable and build consistent seller readiness with short, scenario-based video challenges that reinforce Challenger selling skills.
Challenger AI Smart Trackers
AI-enabled trackers, powered by Gong, map customer conversations to critical buying signals to easily track deal health, spot at-risk deals, and pinpoint coaching opportunities.
Challenger Hub
Our always-on learning platform offers training, tools, templates, reinforcement activities, videos, podcasts & more. It embeds in your LMS for seamless access.
Get a free preview of how the Challenger + Gong combination can boost your team’s performance. Find out more.
Embed the Challenger Sales Methodology in Salesforce
Research shows that if sellers don’t apply what they’ve learned within a month, they lose 87% of that learning.
Shore up your training investment by embedding our sales methodology directly into a tool your sellers already use every day. See how it works.
Empower your sellers with Gong + Challenger
Smart trackers work together with the Challenger AI playbook in Gong to use custom-tuned AI that analyzes customer interactions and reveals how closely deals are tracking to Challenger choreography. See it in action.
Enable real-time sales practice with AccelerateAI
AccelerateAI delivers real-time skill reinforcement by guiding sellers through short, scenario-based video challenges that simulate high-stakes buyer conversations. Powered by our parent company, Richardson’s Accelerate Sales Performance System, this tool offers expert-level coaching on demand—no need to wait for a manager to role-play. Watch the video to see how AccelerateAI empowers your team to prepare, perform, and win.
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.