In Episode 2, Social Selling: Your Secret Weapon In 2022, our co-hosts Chief Evangelist Jen Allen and VP/GM Mike Randazzo break down and organize social selling specifically for salespeople. They cover how individuals can build a credible brand on social media to become a source of valuable insight and unlock lead gen potential. Their recommendations include avoiding the “look at me” trap that many “thought leaders” on social media fall into.
Complete the form below to watch on demand
Discover more webinars
How to Sell to Buyers Who Have Already Done Their Research
July 17, 2026
The current crop of B2B buyers is something we’ve never seen before: an AI-empowered, outreach-averse group of highly-informed consumers. Gartner…
Is Challenger Selling Too Aggressive for Relationship-Driven Buyers?
July 17, 2026
Whether you’re considering a Challenger rollout for the first time or hoping to bring it to your organization, you’ve likely encountered a common…
How to Align Sales Playbooks with Marketing Messaging
July 16, 2026
How to Align Sales and Marketing Around a Consistent InsightSales and marketing have never quite solved one conundrum: sales playbooks that…
Why B2B Sales Feels Harder Than Ever
June 26, 2026
Whether you’re decades into your career in B2B sales or ramping into your first BDR role, you’re probably wondering: Will this ever get any easier?……
The Reframe: June 2026
June 18, 2026
Tailoring for adoption, Challenger-style Older generations love to help younger ones put their problems into perspective—often with some version of…
Why Challenger? A Guide for Sales Leaders Evaluating Challenger Sales Training
June 5, 2026
B2B sales leaders are under pressure to help their teams do more than manage relationships, respond to buyer requests, and explain product value. In…
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.








