In Episode 2, Social Selling: Your Secret Weapon In 2022, our co-hosts Chief Evangelist Jen Allen and VP/GM Mike Randazzo break down and organize social selling specifically for salespeople. They cover how individuals can build a credible brand on social media to become a source of valuable insight and unlock lead gen potential. Their recommendations include avoiding the “look at me” trap that many “thought leaders” on social media fall into.

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