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What is the Challenger Sales Methodology?
Learn the foundational research and concepts that make up the Challenger selling method.
How B2B Buyers Make Purchase Decisions, According to Research
See what a decade of Challenger research into B2B buying and selling has taught us.
How to Overcome Customer Indecision Using the JOLT Effect Approach
Review the latest research into customer indecision and how high-performing reps overcome it.
