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What is the Challenger Sales Methodology?

Learn the foundational research and concepts that make up the Challenger selling method.

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How B2B Buyers Make Purchase Decisions, According to Research

See what a decade of Challenger research into B2B buying and selling has taught us.

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How to Overcome Customer Indecision Using the JOLT Effect Approach

Review the latest research into customer indecision and how high-performing reps overcome it.

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