Why you must teach tech buyers how to buy AI—not just what to buy.

AI is shaking up the tech industry, but here’s the catch—most buyers aren’t sure how to evaluate or scale it. That’s why the best sellers aren’t pitching. They’re teaching.

Download the brief, “Selling AI in Technology: How Sales Leaders Can Cut Through Complexity and Drive Confidence,” to learn how tech sellers are leveraging Challenger tactics—commercial insight, constructive tension, and controlled selling motions—to drive decisions in ambiguous AI deals. In today’s environment, insight beats information.

Inside the brief, you’ll learn how to:

  • Lead with commercial teaching that shapes buyer thinking and challenges status quo inertia
  • Create constructive tension around the cost of inaction—not product comparisons
  • Control the buying process in multi-stakeholder environments with unclear evaluation criteria

Teach your buyers to make sense of the noise—and choose you.

Complete the form to download the brief.