How skilled sellers convince buyers to keep their commitments

Buyers increasingly show commitment issues—and it’s wearing sellers down.

In fact, 60% of sellers tell us that just gaining the buyer’s commitment to taking a specific action is their top negotiation concern. It’s no surprise; buyers in 2025 grapple with sliding consumer confidence, falling profitability, and fluctuating tariff policies. No wonder they’re scared to commit.

In this environment, sellers need to use strong negotiation skills from the very first interaction. Our brief, “Three Negotiation Skills to Master for the Economy Ahead ,” will help your team drive decisive action and close more deals.

Complete the form to download the brief.