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Explore the latest from Challenger
How Aerogen Invested in Sellers Through Challenger Experience Training
November 26, 2024
Transitioning a company to a new selling style is no small undertaking. But for Aerogen, a global…
Enabling the Challenger: How Nuix Drives Sellers to Reach New Heights
November 22, 2024
We’ve often focused on the importance of reinforcement after introducing Challenger, with guidance…
Three Key Challenger Skills for Motivating Buyers
November 15, 2024
Every seller knows that sinking feeling: realizing a deal they thought was progressing apace has…
Career Insights from a Fortune 500 Sales Leader
October 25, 2024
According to a 2024 report from Salesforce, more than half of sellers say it’s harder to sell now…
How MSC Built a Sales Coaching and Reinforcement Machine
September 20, 2024
You’ve heard the old joke about how you get to Carnegie Hall. Strangely, the same directions apply…
The New Rules for Account Growth
August 1, 2024
As go-to-market (GTM) teams have grown and evolved, so too have our perceptions of “pre-sale” and…
Don’t Let Reluctant Sellers Derail Your Sales Training
July 2, 2024
Though sales trends may change, sales leaders’ goals remain fundamentally similar: grow pipeline,…
A Sales Leader’s Guide to AI Strategy
June 20, 2024
ChatGPT’s explosive debut in late 2022 changed the way many of us saw artificial intelligence’s…
Three Keys to Maximizing Your Training Investment
June 11, 2024
Any sales leader deserving of that title knows that they need a sales methodology. Sometimes, they…
Why Delivering a Tailored Insight is Essential to Sales Success
May 1, 2024
The 2011 research that inspired “The Challenger Sale” revealed a surprising foundational fact: the…