AccelerateAI video coach puts skill reinforcement where it belongs—right before the next big conversation.


Turn Training into Performance

You’ve invested in sales training. Now what?

If your team’s skills fade the moment reps leave the session, you’re not alone. The real problem? Training is treated like an event. Behavior change requires a system. That’s where AccelerateAI steps in.

Exclusively available to customers using the Accelerate Sales Performance System, built by Richardson — with availability for Challenger customers coming soon— AccelerateAI isn’t another tool. It’s a system-wide engine for real-time reinforcement, built directly into your team’s daily rhythm.

The Execution Gap is Real—and It’s Costing You

Despite the millions spent on training, most sellers still underperform when it counts. They show up to high-stakes conversations unprepared to handle objections, differentiate value, or spark urgency. Managers are too stretched to coach. Enablement can’t scale.

And while AI tools pile up, they rarely deliver behavior change—only dashboards.

AccelerateAI changes the game.

Meet AccelerateAI

Real-Time Coaching. Embedded Practice. Scalable Precision.

AccelerateAI delivers daily skill reinforcement inside the Accelerate Sales Performance System, built by our parent company, Richardson, It guides sellers through short, scenario-based challenges—rooted in foundational selling skills—with instant, AI-powered feedback tied to real performance data.

No extra dashboards. No manual scheduling. Just smarter sellers, sharper execution, and stronger pipelines.

Four Challenges. One Solution.

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Your Team Isn’t Executing Consistently

Training isn’t translating to pipeline movement. Sellers look great on paper, but struggle when it’s time to deliver value in the room.

AccelerateAI standardizes execution with repeated, high-pressure practice—so sellers build muscle memory before they go live.

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Your Training Doesn’t Stick

One-time training events don’t change behavior. Without reinforcement, old habits return fast—and so do stalled deals.

AccelerateAI keeps learning alive, reinforcing critical skills like objection handling and messaging with real-time practice in the flow of work.

Your Managers Can’t Coach at Scale

Even the best managers can’t be everywhere. Coaching gets deprioritized—and seller performance varies wildly.

AccelerateAI automates coaching moments, giving every seller personalized feedback, while freeing managers to focus on deal strategy.

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Your AI Isn’t Moving the Needle

Leaders are under pressure to “do something with AI,” but most tools are disconnected from daily selling.

AccelerateAI applies AI where it matters: before the call. It doesn’t just analyze behavior—it changes it, in real time.

Behavior change doesn’t happen in training. It happens the next time the pressure’s on.

The window between training and execution is where deals are won—or lost. AccelerateAI bridges that gap with daily, high-relevance practice and expert-level feedback that lives inside your existing sales system.

How AccelerateAI Works

AccelerateAI operates directly within the seller’s workflow to deliver targeted skill reinforcement, utilizing AI to drive meaningful behavior change in real-time.

Here’s how it works:

  1. Scenario Prompt: Sellers receive a short, context-specific selling scenario based on real buyer interactions.
  2. Skill-Based Practice: The tool prompts sellers to video record their response using targeted skills such as objection handling, value messaging, or discovery.
  3. Upload and Analyze: Sellers upload their recording to AccelerateAI, which immediately analyzes the response and provides AI-generated coaching and feedback.
  4. Actionable Guidance: The feedback highlights strengths and areas for improvement.
  5. Manager Visibility: Managers can view performance insights and track progress across their team—without needing to deliver coaching in real time.
Feature Description
Scenario-Based Prompts Sellers respond to realistic selling challenges
Recorded Roleplay Sellers submit recorded answers using targeted skills
AI Feedback Loop Immediate, skill-specific coaching to reinforce key behaviors
Workflow-Embedded No new tools or systems—lives inside the Accelerate Sales Performance System
Customizable by Role Adapts by experience level, role, and pipeline stage

Experience AccelerateAI for Yourself

Take a quick tour of the key features of this tool below:

What Makes AccelerateAI Different

Unlike most AI tools that focus on reporting or post-call analysis, AccelerateAI is purpose-built to drive seller behavior change in the moment. It lives inside the Accelerate Sales Performance System, embedding personalized skill reinforcement directly into daily sales routines.

What sets it apart:

  • It’s embedded, not bolted on. AccelerateAI is fully integrated into the Accelerate Sales Performance System, making it part of the systems your teams already use—no need for another tool or platform.
  • It drives behavior, not just insight. Most sales tech tools measure lagging indicators. AccelerateAI uses AI to trigger action—prompting sellers to practice high-impact skills and improve execution before the next buyer call.
  • It’s tied to outcomes, not just curriculum. Reinforcement is based on eight foundational selling behaviors linked directly to metrics that matter—like pipeline progression, conversation quality, and deal velocity.
  • It scales without sacrificing precision. AccelerateAI adapts to each seller’s role, experience level, and live performance data, delivering hyper-relevant practice without creating more work for managers or enablement.

In short, AccelerateAI is not another AI add-on. It’s a built-in, real-time coaching engine designed to close the gap between training and execution—at scale.

Who Wins with AccelerateAI?

  • Enablement Leaders: Prove ROI, drive sustainment, and embed AI without adding headcount.
  • Revenue Leaders: Build confidence in forecast accuracy and execution readiness.
  • Frontline Managers: Focus on what matters—deal strategy—not repeat coaching.
  • Sellers: Show up ready for the moment, every time.

Frequently Asked Questions about Acclerate AI

Q.What is AccelerateAI?

A. AccelerateAI is Challenger’s AI-powered skill reinforcement tool that delivers real-time coaching, scenario-based practice, and behavior tracking—directly inside the Accelerate Sales Performance System.

Q. Who can use AccelerateAI?

A. AccelerateAI is currently available only to customers using the Accelerate Sales Performance System from Richardson. It will be available to Challenger customers soon as part of the integrated platform.

Q. What makes AccelerateAI different from other AI tools?

A. Most AI tools provide analytics. AccelerateAI goes further by driving behavior change. It embeds AI-guided feedback and skill drills directly into the seller workflow, enabling consistent execution before critical buyer conversations.

Q. Does AccelerateAI replace sales managers or coaching?

A. No. AccelerateAI enhances coaching by automating daily reinforcement, freeing managers to focus on strategic guidance. It ensures every rep receives expert-level coaching, whether or not their manager is available.

Q. What skills does AccelerateAI reinforce?

A. AccelerateAI reinforces key Challenger selling behaviors — each rooted in real buyer interactions.

Q. How is AI used in AccelerateAI?

A. AccelerateAI uses behavioral data to trigger personalized skill drills and deliver instant AI-generated feedback, adapting scenarios to the seller’s role, experience, and sales context.

Q. Can I integrate AccelerateAI into my existing tech stack?

A. AccelerateAI is embedded in the Accelerate Sales Performance System. It does not require additional tools, platforms, or integrations.

Q. When will AccelerateAI be available for Challenger customers?

A. AccelerateAI will be available to Challenger customers soon, as part of the broader integration into Richardson’s Accelerate Sales Performance System.