Addressing Customer Indecision in 2025

Today’s buying climate makes one thing certain: uncertainty.

Overwhelmingly, the nearly 500 respondents in our Selling Challenges Research Study highlighted buyers’ unwillingness to commit as the biggest challenge throughout the entire sales cycle.

Buyer indecision was the biggest overall threat to winning active opportunities (48%).

In negotiations, 60% said their biggest challenge was gaining buyer commitment to specific, time-bound actions.

The biggest threats to closing a deal emerged as customers who won’t commit or won’t follow-through (68%).

With buyers running scared, what can sellers do? We explore the problem and what the best sellers do to overcome it in our brief, “Selling Challenges: Addressing Indecision in 2025.”