Strengthen Your Frontline Coaches

Without effective sales coaching, deals stall, win rates drop, and pipeline coverage erodes. You’ve already implemented Challenger training to help your sellers win more in complex deals. Now, ensure your sales coaches enforce the right behaviors in every sales interaction.

When sellers receive structured, intentional coaching tied to revenue outcomes, they ramp faster, close larger deals, and outperform targets.

So why do so many organizations report a sporadic, informal approach to coaching? Even worse, why do only 34% of sellers report that their managers develop the skills they need for the future?

Revisiting Coaching Principles takes sales managers beyond skill development. It turns managers into revenue multipliers by embedding a structured, deal-driven coaching discipline that directly improves win rates, pipeline velocity, and revenue growth.