How to WIN in a turbulent economy

In a volatile market, you need a plan — not panic. Find out why our unpredictable economic outlook demands a new sales strategy in Challenger’s white paper, “Selling Through Volatility.”

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guide to selling in a volatile market
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The selling landscape has changed.

The probability of a recession in the U.S. is essentially down to a coin flip. Goldman Sachs, J.P. Morgan, and the Peterson Institute all estimate a roughly 50% chance of recession.

Successful sales organizations can’t afford to panic. Instead, they need a new plan that focuses on building and executing the skills required to survive – and thrive – in an unexpectedly volatile selling environment. Download the white paper, “Selling Through Volatility,” to explore:

  • Why the current economic conditions demand a new selling strategy
  • How sellers can use psychology to address shaky buyer confidence
  • Seven essential skills for unlocking success in a down market

Please complete the form below to download the white paper.

Challenger - now endorsed by Richardson - is the global leader in training, technology, and consulting to win today’s complex sale.

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Backed by ongoing research and insight.

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