Challenger powers the teams of the world’s biggest brands
Win more deals with Challenger
Businesses that embrace Challenger selling see performance improvements and significant financial upside.
Challengers…
- Are 3X more effective in complex sales
- 60% of salespeople earning $250K+ use Challenger sales methodology
Transform your approach to sales and customer experience
The single biggest opportunity to drive growth and expand customer relationships is the quality of the insight that a company delivers as part of the sale. The Challenger sales experience disrupts customers’ current thinking by teaching them something, not just selling them something.
Our commercial transformation program includes skill development, message creation, and implementation support.
Sales training and development
Teach sellers how to understand buyers and engage them with new insights
Online sales courses
Win more complex sales by embedding key selling behaviors throughout your organization
Marketing development
Strengthen your messaging to break through the noise and disrupt the buying journey
Win/loss analysis
Learn why your sellers win and lose deals in real-time and avoid no-decisions
Customer service skills training
Equip customer service reps and supervisors with the tools and skills to deliver a low-effort experience
Challenge customers to win more deals
The most successful sales organizations drive growth by disrupting customers’ current thinking. Customers richly reward suppliers able to demonstrate new ways to compete more effectively.
Discover how to close more sales
Learn how Challenger revolutionized sales
- The Challenger Sale overturned decades of conventional sales wisdom. It has shown millions of sellers how to deliver an uncommon customer experience.
- In The Challenger Customer, we uncover why being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
- Everyone knows that the best way to create customer loyalty is with service that surprises and delights customers, right? But The Effortless Experience has new insights to share into the customer journey.
Latest insights from Challenger
How To Win Negotiations Like a Challenger
There’s no win more satisfying — and no loss more frustrating — than one you’ve spent months…
How Aerogen Invested in Sellers Through Challenger Experience Training
Transitioning a company to a new selling style is no small undertaking. But for Aerogen, a global…
Enabling the Challenger: How Nuix Drives Sellers to Reach New Heights
We’ve often focused on the importance of reinforcement after introducing Challenger, with guidance…
Three Key Challenger Skills for Motivating Buyers
Every seller knows that sinking feeling: realizing a deal they thought was progressing apace has…
New Webinar: How Will Sales Evolve in 2025?
With so much changing next year, we’re reflecting on the opportunities and challenges facing the…
On-Demand Webinar: Negotiating Like a Challenger
Panic-based negotiation kills forecast accuracy, seller confidence, and profit margins. This…
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.