Sales Training Programs
The best sellers don’t just focus on buildingcustomer relationships.
They find ways to push their customers.
We call these sellers the Challengers.
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What is a Challenger?
What makes Challengers successful? A unique set of skills and a sales methodology that any sales rep can learn. And while you can learn the basics by reading The Challenger Sale, our professional sales training goes beyond the book, giving you hands-on experience that teaches you how to put what you learn into action immediately to win more deals.
What makes our sales training programs different?
Challenger sales training programs don’t teach sales reps how to perfect their sales pitch. In our courses, sellers learn how to disrupt customers’ thinking and teach them something new.
That’s because customers today approach deals thinking they already know what products and features they want. They have an idea in mind of the value they’re willing to pay for. And they don’t think they need advice from sales reps.
To break through, sales reps need to deliver a stellar customer experience. Of the four drivers of customer loyalty — (1) the customer experience, (2) the customer’s perception of the company, (3) the customer’s perception of the company’s products and services, and (4) the customer’s perception of the fairness of the price for the value received — the sales experience accounts for 53% of customer loyalty. That’s more than the other factors combined. That’s what we focus on in our courses: giving sales reps the skills to differentiate themselves from the competition.
Companies like SAP, Franke, and Xerox choose Challenger
to improve their sales, marketing, and customer service performance
Which companies benefit from Challenger sales training?
What makes Challengers successful? A unique set of skills and a sales methodology that any sales rep can learn. Our professional sales training gives hands-on experience that teaches your organization how to put what you learn into action immediately to win more deals.
Anyone who wants to improve their sales skills can benefit from Challenger sales training programs:
Sales representatives
Business development reps
Sales leaders
Customer service teams
Sales engineers
With a mix of learning modalities essential for deep learning and retention, our sales training programs create sales transformation. We engage different learning styles and activate multiple senses to deepen learning and make it easier to remember and apply.
Instructor-led training
Instructor-led sessions and workshops are configured to your business and built on sound learning principles blended with guided practice and application.
eLearning
We offer a host of on-demand professional sales courses on our Challenger Activation platform. These build foundational knowledge and allow sellers to apply skills to active opportunities, supporting career development.
Hybrid courses
Our blended learning sequences combine dynamic virtual content, deal-based exercises for real-world application, and virtual coaching.
Our professional sales training programs teach sellers how to:
1.
Understand and address the needs of different stakeholders
2.
Transition from sales pitches to teaching
3.
Offer unique insights that help customers reach a decision
4.
Build support across the customer organization
5.
Make it easy for customers to take action
6.
Close and negotiate high-quality deals
What are you waiting for?
Transform your sales team.
The best companies grow, and grow fast, by challenging customers, not by serving them.